Dulux

Dulux, a brand from Akzo Nobel, is a leading global paint manufacturer known for producing high-quality decorative paints and coatings. They offer a wide range of products for both residential and commercial use, focusing on innovation, durability, and vibrant colors. Dulux is recognized for helping customers create beautiful, long-lasting finishes for their spaces. 

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Assignment

We developed a dynamic recruitment campaign for Dulux. Here we focused on showcasing their wide range of colors and the transformative power of their paint products. The campaign featured engaging animations and vibrant visuals. By integrating interactive elements and photos of real Dulux employees, the campaign successfully attracted people to apply for jobs at Dulux.

Results

The goal of this campaign was to attract more applicants, faster and cheaper. Resulted in nearly 1300 applicants in 3 months. Below you can find more detailed campaign results.

    • Applicants – 1233

    • Hires – 56

    • Duration – 3 months

    • Cost per hire – € 946,-

    • Cost reduction – € 235.000,-

Recruitment
Boat
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